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Step I – Develop The Project Idea and Pitch It To The Executive Director

  1. Join your group and choose at least 3 or 4 topics for your PSA.
  2. Talk to the teacher and finalize your choice.
  3. Complete the worksheet entitled “Video Project Proposal – The Pitch”
  4. Write a Design Brief: Define the purpose and function of the video, and define and explain the five parts of the communication model. (at least 1 paragraph)
  5. Include your reasons for choosing this particular topic.
  6. Set up a meeting with the Executive Director (i.e., the teacher!) and pitch your idea.

Milestone #1: Obtain approval of the Project Proposal.

Step II – Schedule

  1. 1.      Establish your timelines for the entire project. Some digital video project tasks happen at the same time. If deadlines are missed, then this will increase the number of hours on a project, which will increase a budget, and can cause final completion delay.
  2. 2.      It is a good idea for every team member to use a blank calendar and establish agreed-upon due dates.
  3. 3.      At this time, the Director and/or Producer should establish regular team meeting dates to review progress, to review the product, and to accommodate for changes based on team feedback.
  4. 4.      When setting the initial schedule, be realistic – if possible provide time between critical dates to allow some “comfort zone.” Note: We only have two (2) digital video cameras and they must be shared equitably between all production teams. Cameras will be signed out for only 30 minutes at a time. Book your time early!

            Milestone #2: Establish Schedule and Book Equipment.

Step III – Research

 

  1. Gather and document information on your chosen topic.
  2. As a group, create the story that you will be videotaping.
    1. Come up with at least three (3) ideas for a story that will demonstrate the magnitude of your issue.
    2. Develop your story idea by reworking the concept until the group is satisfied with the content.
    3. Create a “treatment” – a brief story outline in paragraph form and have it approved by the teacher.
  3. Write the script.

            Milestone #3: Obtain approval of the Script.

 

COMPLETE APPENDIX B
The Language of Video/ Film Production

 

COMPLETE APPENDIX C
Commercial Deconstruction

Step IV – Storyboard

  1. Get the Storyboard Instruction sheet to learn how to make a storyboard.
  2. View the Storyboarding PowerPoint Presentation in Moodle.
  3. Create a shooting script or storyboard that includes:
    1. The length of each shot
    2. Locations
    3. Camera angles and positions
    4. A description of the action in each shot

Milestone #4: Get your storyboard critiqued and approved by the teacher.

Production
The Production stage should be tightly integrated with post-production goals in mind to ensure a smooth workflow to the end of the project. 

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